Campaign strategy
We combine deep travel media expertise, first-party data and creative thinking to build strategies tailored to you
What we do
Whether you’re an airline looking to boost revenue, a global brand wanting to reach millions of travellers or an advertiser after something a little more unexpected, we build every campaign from the ground up. Drawing on decades of travel media knowledge and our network of airline and hospitality partners across Europe, we match the right solution to the right brief, every time.
Wizz Air
The brief
A fully integrated content and commercial strategy for Europe’s fastest-growing airline, spanning print, digital, video and targeted advertising.
- WIZZ magazine reaches 12m+ readers per issue
- 38% use the magazine’s stories to plan their next trip
- Targeted advertising reaches 60m+ passengers a year
The results
WIZZ magazine is an award-winning publication that champions authentic storytelling through expert insight. More than 90% of its readers engage for 5+ minutes. LXM AdMaster-powered and carefully targeted campaigns reach 60m+ annual passengers.
Styria Tourism
The brief
A bold, 360-degree destination campaign designed to put Austria’s Green Heart on the map for millions of European travellers.
- 6.4m passengers reached across 80 airports in 20 countries
- 4.1m unique social media engagements generated by the campaign
- 14m viewers reached through digital coverage alone
The results
A Eurowings aircraft transformed with full exterior livery branding became a flying ambassador for Styria. Combined with a four-page WIZZ magazine advertorial and digital amplification – the campaign far exceeded its original reach targets.
Let's work together
Looking for a smart travel solution for your brand? Drop us a line below, we’d love to talk with you