When Styria Tourism needed to showcase Austria’s “Green Heart” to European travellers, we delivered a campaign that flew beyond expectations.
The brief
Position Styria as an attractive tourist destination across European markets, with the primary focus on Germany.
Our solution
A comprehensive 360-degree campaign featuring exterior aircraft branding, tray table advertising, digital amplification and innovative partnerships — spanning both the Eurowings fleet and WIZZ Magazine.
The results
- 6.4m passengers reached across 80 airports in 20 European countries
- 4.1m unique users engaged through social media and planespotter networks
- 14m unique viewers reached through digital TV coverage
- 12m users accessed the branded aircraft in Microsoft Flight Simulator
- 7,000 collectible aircraft models sold through retail partnerships
In addition to livery and tray table branding across the Eurowings fleet, the campaign extended into editorial with a four-page advertorial in WIZZ Magazine — delivering Styria’s story to a captive audience at 30,000 feet.
Let’s work together
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