Data and insights

We help brands reach the right travellers, in the right moment, with the right message

What we do

Understanding your audience is the difference between a campaign that lands and one that doesn’t. We know how travellers think, what they want and when they’re most receptive – and we have the data to act on it.

LXM AdMaster is our proprietary ad-serving platform built specifically for the travel environment. It gives us direct access to first-party airline passenger data that most agencies can’t reach, enabling precise targeting across every stage of the journey and real-time campaign reporting.

Connect with 200m+ travellers

LXM AdMaster

Target precisely by

Demographic: Age
Geographic: Origin, destination and specific routes
Behavioural: Language preferences and travel patterns
Contextual: Flight timing and journey type

Agility and authority

Campaigns can be monitored and adjusted in real time
Ad banners can be instantly replaced
Real-time reporting tracks the success of each campaign
Passenger data is 100% anonymous

92%: Av. open rate for pre-flight emails
2.5: times passengers open their booking confirmation
60m: passengers reached annually through pre-flight email

93%: tray table advertising brand recall
80%: unaided recall rate
35 mins: Avg. passenger engagement with IFE systems

Let's work together

Looking for a smart travel solution for your brand? Drop us a line below, we’d love to talk with you.

Get in touch