When McDonald’s Germany wanted to bring their 2025 “Mit Mecces um die Welt” (“Around the world with Mecces”) campaign to life, they needed a creative approach. With sister company LXM Aero, we delivered an immersive brand experience that transformed LEAV Aviation’s Airbus A320 into a global cultural showcase.
The brief
Create a distinctive brand experience supporting McDonald’s international menu campaign, showcasing global destinations and cultural diversity across multiple touchpoints.
Our solution
A complete 360-degree aviation branding package featuring exterior livery, cabin integration, tray table branding and apron advertising
The results
- Full aircraft transformation of LEAV Aviation’s A320 (D-ANNE)
- Cultural storytelling, from Australia’s kangaroos to Japan’s Mount Fuji across the fuselage
- Cabin brand immersion with McDonald’s golden arches on every headrest
- Integrated tray table campaigns extending brand visibility throughout the flight
- Apron branding maximising exposure on the ground at airports
- Multi-platform visibility generating media coverage and social engagement
Let’s work together
Looking for a smart travel solution for your brand? Drop us a line below, we’d love to talk with you.
