HiSky chooses LXM Media & Publishing as their new media partner
HiSky has announced a strategic partnership with leading travel media agency LXM Media & Publishing to manage various media assets, including relaunching its inflight magazine, HiSky. This collaboration marks an important milestone for the rapidly growing Eastern European carrier as it continues to expand its service offerings and enhance the passenger experience across multiple touchpoints.
The bilingual HiSky magazine will be distributed across all HiSky flights, offering passengers a premium travel and lifestyle reading experience in both Romanian and English. The magazine will feature captivating content created by award-winning journalists and photographers, showcasing HiSky’s diverse destinations including New York, London, Milan, Paris, Barcelona, and more. Each quarterly issue will also include essential airline information such as route maps, inflight menus and the latest company news. Set to debut in summer 2025, the magazine will be available in the seatbacks of every HiSky aircraft and in premium lounges across the airline’s network in Romania and Moldova.
“We are highly impressed with HiSky’s outstanding growth and potential in recent years. This partnership marks an exciting step forward, and our international team is eager to deliver world-class media and revenue-generating solutions to HiSky,” says Christian Szabo, CEO of LXM Media & Publishing.
Brano Haar, Group Publishing Director of LXM Media & Publishing, added: “With our cutting-edge media technology and targeting tools, powered by our proprietary ad server solution, LXM AdMaster, we will craft highly engaging, bespoke campaigns across various media assets to connect leading brands with HiSky’s expanding audience. The aircraft cabin is a unique space where print thrives, and passengers engage with the inflight magazine. Our award-winning editorial team will create a publication that delivers engaging stories to HiSky’s captive audience of affluent travellers, enhancing the passenger experience while providing a powerful platform for advertisers looking to connect with this valuable demographic across Romania and Moldova.”
“We are very happy to begin this collaboration with LXM Media & Publishing. At HiSky, everything we do is driven by our commitment to offering the best for our passengers – from new destinations and modern aircraft to premium services on board. Relaunching our inflight magazine is yet another step in enhancing the travel experience. With LXM’s expertise and creative vision, we are confident that the new HiSky magazine will become an inspiring and informative companion for our guests on every flight,” said Iulian Scorpan, CEO of HiSky.
This collaboration underscores LXM Media & Publishing’s commitment to innovation and excellence in aviation media, bringing fresh opportunities for advertisers and travellers alike.
