Digital Solutions

The digitization of the aircraft cabin is progressing rapidly

Passengers connect their smartphones, tablets or laptops to the in-flight entertainment system on board the aircraft and can then consume a variety of digital content on their devices while traveling. This content includes games, films, video clips and television series, information about the destination and travel itinerary as well as the possibility of integrating microshops. Equipping the aircraft with modern WiFi streaming systems opens the way for advertisers to digital advertising in the passenger cabin.

As a pioneer in the digitization of the aircraft cabin, LXM, with its international partners, is constantly working on the further development of IFEC entertainment solutions. Access to broadband internet is an everyday standard for many people worldwide and its proliferation is increasing month by month on commercial aircraft, too.

Banner Ad

Your banner appears alternately on the home screen and before the start of the respective entertainment topics. On the homescreen, passengers can choose between their entertainment options. This (banner) is a rotation (change of advertising/advertiser every 3 to 5 seconds).

Your advantage

  • 100% visibility
  • 3-7% CTR
  • up to 29% newsletter OPT-IN rate recorded in previous campaigns
  • Different targeting options:
    Destination targeting (per origin and / or per destination), time of day targeting, MOOD targeting, targeting of specific aircraft by registration
  • Standard reporting guarantees the measurability of the success of your campaign
  • Multiple contacts and linking to an HTML 5 microsite (landing page) are possible
 

Video Ad

Place your ad video in a targeted manner in the airlines’ inflight entertainment system.

Target group-specific placement of videos
Your video ad will appear alternately on the home screen or after selecting any entertainment option (e.g. a game), before the start. Your video (PreRoll) should run for a maximum of 30 seconds.

Your advantage

  • 100% visibility
  • 3-7% CTR
  • 29% newsletter OPT-IN rate recorded in previous campaigns
  • Different targeting options:
    Destination targeting (per origin and / or per destination), time of day targeting, MOOD targeting, targeting of specific aircraft by registration
  • Standard reporting guarantees the measurability of the success of your campaign
  • Multiple contacts and linking to an HTML 5 microsite is possible.
 
 

Downloads

Download everything you need here
from our company and client media packs
to schematics for
aircraft livery

Contact

Looking for a smart travel solution for your brand? Drop us a line below, we’d love to talk with you.

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