LEGO & Sunexpress
Ambient advertising
We created the world’s first inflight VR campaign for SunExpress. Our VR goggles showed a dedicated LEGO content channel on 10 aircraft, plus we had tray table branding, samples, promotions at Antalya Airport, social campaigns and exterior branding on one of the airline’s A320s.
Innovation
Through this innovative inflight advertising campaign, Lego was able to reach a total of 750,000 SunExpress passengers throughout the campaign. The range of this advertising campaign was significantly expanded via various social media channels and other PR measures.
Media Center
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Contact
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